Leominster, MA (February 18, 2009) – Three-time World Cup points series champion, Steve Peat of Sheffield, England, selects e*thirteen components to be his chain retention system and chain ring sponsor for the next three years. Steve’s tenacity and skill has catapulted him to the top of the podium fifteen times and gained him four silver World Championship medals. Steve’s Santa Cruz Syndicate’s bikes will be equipped with the newly reengineered LG1 or SRS and complemented with custom lightweight g-rings to give him the essential edge to reach his goal of world champion.

Steve Peat says of e*thirteen components, “I am looking forward to running the lightest World Cup worthy chain retention system in the world. Every bit of weight savings and performance advantage counts. Their product is unmatched. Michael and Dave have already welcomed me into their e*thirteen family. I couldn’t ask for a better chain retention system product or company to work with!”

Michael Tobler, sponsorship coordinator of e*thirteen components said of Steve, “Steve represents the quintessential athlete any company would want to be associated with: he is professional, always approachable to fans, and outrageously talented. He has accomplished so much in his thirteen year career and he continues to succeed, all while he helps cultivate younger riders, ensuring a brighter future for the sport of downhill racing.
About e*thirteen components:

e*thirteen components is a small, rider-owned and operated company that strongly supports dozens of grassroots races, series, contests and other riding events all over the world every year. Founded in 2001, e*thirteen’s innovative, functional, simple, and lightweight chain retention systems have made them a world leader in this category and the choice of top pro and amateur riders and mechanics alike. They support a worldwide distribution network and take great pride in offering devoted customer service.

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